St. Luke’s School

New Canaan, CT USA
Grades 5-12, Coed Day

SAMPLE JUDGES' COMMENTS
This looked like a school I'd want to attend! It was compelling to hear the students (over the adults) speaking about their experiences. I loved how the video showed such a moving side of student life across campus and the kindness culture — from the dining hall and performing arts to athletics and classroom lessons. It was a great depiction of what students can look forward to as part of the community.

Really well-executed. I enjoyed seeing the wide variety of students. Each perspective felt authentic and genuine. It didn't feel like it was more than two minutes long.

TEAM
Valerie Parker, St. Luke's School Marketing & Communications

Scheck Hillel Community School

Miami, FL USA
Grades PK -12, Coed Day

SAMPLE JUDGES' COMMENTS
Video elements that incorporated the new student's name made the video feel personal, warm, and welcoming. I especially loved the graduation scene at the end of the video. It made everything feel full circle, as in the beginning was the welcome and the journey ends with the accomplishment of commencement. It was really beautiful.

There was a definite focus on community, and the personalization was a really nice touch. It made it feel really unique.

The personalization sprinkled through this video was great! Overall, an upbeat, short, and interesting video that does exactly what it should: welcome and excite admitted students.

TEAM

Crossroads School for Arts and Sciences

Santa Monica, CA USA
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
The use of camera audio in this video gave it a much desired authenticity for this generation of accepted students. I’m always impressed when schools are able to show the breadth and excellence of their experience in a short video. It’s clear Crossroads invested time in capturing the year-round experience for admitted students. There are so many cool scenes in this video!

Lively, energetic, and fun to watch! It shared a lot about the school in a limited amount of time.

TEAM
Sara Ring
Jessi McDonald
Richard Stark