McCallie School

Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
Whomever came up with this idea and brought it to life should win all the awards, ever.

This was McCallie doing what it does best—leaning into the maleness of a boys' school. It may not work for every prospective family, but it highlights the brand in an exceptional way and is in keeping with the general high quality of the school's video presence.

People say humor is the most difficult form of expression in marketing—and McCallie did it so well. I greatly appreciated the creative risks in this piece and the dedication to representing the authentic student experience. Also hard to master is a piece that is entertaining to both parents and students. Interesting, enjoyable, and well done!

TEAM
Brandan Roberts, Director of Video
Stuart King
Rebecca Russell, Director of Digital Marketing and Advertising
Jackson Cook

Catholic Memorial

West Roxbury, MA USA
Grades 7-12 Boys Day

SAMPLE JUDGES' COMMENTS
Real and raw. Proof that great content that evokes emotion does not have to be all things to all people. I was emotionally moved!

Great video that got to the heart of why many people probably choose that school for their boys—the opportunity for higher education that might not be there otherwise. Making the college trip look fun and exciting was a bonus—loved the boy playing drums.

The coordination and effort it took to capture students on college campus tours are greatly appreciated. This footage and audio added a real sense of place and possibility that would have been missing otherwise. The interview footage was particularly strong with smooth transitions.

TEAM
Michael Persson
Robbie Moll

The Wolf School

East Providence, RI USA
Grades K-8, Coed Day

SAMPLE JUDGES' COMMENTS
The stories of transformation in this piece set it apart. The transparency that the parent voice provided was emotional and compelling.

Although this is not an atypical video for a school that is designed for kids who have complex educational needs it pulls at the heartstrings nonetheless and does a nice job of pulling the viewer into the feeling of relief that these parents experience when they find a school that works for their child.

TEAM
Rebecca Bernardo-Hartley