Category No. 5: Admitted Student Welcome
Tabor Academy
Marion, MA USA
Grades 9-12, Coed Boarding & Day
SAMPLE JUDGES' COMMENTS
Now this is how you enroll a student! What a clever riff on "Netflix" and an invitation into the lived experiences of students and faculty at Tabor through an original TV series. A true peek into the culture, lifestyle, and community of this boarding school. Brilliant.
The video series did an incredible job capturing what admitted students are most directly interested in shortly after being admitted - food, friends, campus involvements/activities, and showcased the school in an authentic and vibrant way. The series were long enough to allow students to feel the flow of the community and perhaps rewind back to their favorite parts.
TEAM
Tabor Academy Strategic Marketing & Communications Team
Tabor Academy Admissions Team
YodelPop
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Saint Joseph High School
South Bend, IN USA
Grades 9 -12, Coed Day
SAMPLE JUDGES' COMMENTS
This is a well-put together welcome guide. It's comprehensive and the formatiting and text is clean and laid out well. The icons and copy are easy to read and the brochure does a wonderful job highlighting broad areas for students and parents. It's visually pleasing, well-organized, and full of fun terms and solid explanations. This guide would be a frequent resource for families as the navigate enrollment.
Focus on traditions, special lingo, and other "insider" things makes this piece stand out. I can imagine that those receiving it immediately feel like a part of the family.
TEAM
Bethany Burgun, Director of Mission Advancement
Kristina Craig, Kreative Concepts
Sue Ushela, Director of Admissions
Stuart Country Day School
Princeton, NJ USA
Grades K-12, Girls Day
SAMPLE JUDGES' COMMENTS
The "nothing stops a girl" line is extremely powerful and motivating for an admitted student. The colors are bold, the text is bold — the items in the admitted box would appeal to a young high school girl. It's an exciting package to receive in the mail and reinforces excitement to enroll, boldness, and the distinctiveness of a girls' education.
The messaging is clear, simple, powerful and effectively communicates membership/identity within the community. The swag is varied, playful, and nicely branded. Imagery of current students would enhance sense of community.
TEAM
Monica Vogel, Art Director, Office of Communications
Hilary Morris, Associate Director of Communications
Joseph Petitto, Director of Admissions and Events
Christen Jones, Director of Institutional Advancement
Susy Kim
Melinda LaNasa
