Category No. 4: Enrollment/Admissions Video, Outsourced

 

Toowoomba Anglican School

Queensland, Australia
Grades K-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
The start of this one really resonated with me. This school has worked out that they need to make a difference and stand out — and that's what happens! There's a good balance of humour and seriousness again, appealing to prospective pupils and their parents. You want to watch the video back several times to have a closer look at the tricks and techniques used. (Are they identical twins? What's happening with the rope?)

This video had a perfect balance of humor, creativity, and tongue-in-cheek seriousness. A very creative approach to highlighting all of the different areas of the school that this school should be proud of.

TEAM
Gemma Ferrier,
Director of Marketing and Communications
Nick Piper, Onion TV


International School of Stuttgart e.V.

Stuttgart, Germany
Grades PreK-12, Coed Day

SAMPLE JUDGES' COMMENTS
VERY creative video. I applaud them for investing in the resources to make an admissions video that stands out just as much as their school claims to. The individuality of their message matches the ingenuity of their creative process here. Nicely done.

TEAM
Alice Falkeström
Laura Boderke
Robert Bahou,
The Film Guys
Alesi Enriquez, The Film Guys


St Dunstan’s College

London, UK
Grades Nursery-Year 13, Coed Day

SAMPLE JUDGES' COMMENTS
A great story here that takes the school's motto (I looked it up - from 1888!) and shows how it works in practise. As with other videos that have done well this year there's an undercurrent of humour, a soundtrack that adds to the story rather than filling space and excellent videography. A video that will be talked about and shared — and will put the school on the map!

I really loved this one. I felt like I was the teacher in the video following the students to see what they were creating with all of their objects. They did a great job pulling the audience in while still clearly communicating about the various activities they offer and how they meet each child's individual passions. What was even smarter was they did it effectively without using voiceovers, which makes it easier to be seen by the audience in social channels and in advertising.

TEAM
Jordon-Lee Squibb,
Head of Marketing and Communications
Isabelle Blake-James, Director of Marketing, Admissions and Development
Miles Latham, Director, Affixxius Films