Category No. 4: Enrollment/Admissions Video, Outsourced
The Madeira School
McLean, VA USA
Grades 9-12, Girls Boarding and Day
SAMPLE JUDGES' COMMENTS
This video pulls together hilarious, unexpected, energetic, and “girl-powery” feelings. Hard not to notice Madeira as a standout after watching this.
Really interesting concept: a video that was more about what the school isn't than is, more about what an all-girls school isn't, than is. Seems maybe they had a reputation to change and this seems a great step in that direction. Nothing like busting stereotypes!
TEAM
Karen Joostema, Director of Communications and Marketing
Ali Southworth, Assistant Director of Communications and Marketing
Sean Brunett, Assistant Director of Communications and Marketing
Alesi Enríquez, Co-Founder and Senior Producer, The Film Guys
Rob Bahou, Co-Founder & Creative Director, The Film Guys
Mission Minded for
Curtis School
Los Angeles, CA USA
Grades DK-6, Coed Day
SAMPLE JUDGES' COMMENTS
Excellent! Could easily be used as a teacher recruitment video as well as an enrollment video. Great, strong message from the school's leader with compelling, even adorable video to go along.
Definitely provides a strong sense of the school values and philosophy. I appreciated the HOS narration mixed with children's voices.
TEAM
Jonathan Hinman, Director/Producer
Romayne Levee, Brand Strategist
Stephanie Swain, Brand Strategist
Rod Lemaire, Creative Director
Concordia Lutheran College
Toowoomba on the Darling Downs, Queensland, Australia
Grades K-12, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
Uniquely Concordia! Cheeky, quirky, certainly grew on me as I kept watching. If being unapologetically yourself is a school value, this video pretty much nails it.
TEAM
Bianca Coleborn, Director of Marketing and Enrolments
Adrian Wiles, Head of College
Alesi Enriquez, Producer
Rob Bahou, Director