McCallie School

Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
This is easily the most innovative video submitted. The use of the split-screen conveys the key message immediately — students aren't one-dimension but well-rounded. It also means a shorter, more focused, video that will capture the attention of busy viewers.

This is a clever concept, as students show their multiple talents through a split-screen and something close to living polaroids. Fun and leaves me wanting to discover more about the school.

Very creative! Loved the dual-screen showing the diversity of offerings and skills.

TEAM
Brandan Roberts, Director of Video
Rebecca Russell, Director of Digital Marketing and Advertising

Westminster Christian Academy

St. Louis, MO USA
Grades 7-12 Coed Day

SAMPLE JUDGES' COMMENTS
There's so much energy from the start of this video. I love the little bits of humour sprinkled between the serious messages as well — it makes the school seem welcoming and fun. And the production values are very strong, presumably using the extensive multimedia facilities shown in the video itself.

This lively video makes the viewer feel welcomed by the school. Careful thought went into the scripting and shots, which makes this video stand out.

Great way to communicate quick facts in a fun and engaging way.

TEAM
Mike Rohlfing, Director of Marketing & Communications

McDonogh School

Owings Mills, MD USA
Grades PreK-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
A clever approach with "I remember" allows a broad range of benefits to be showcased.

TEAM
David Radford, Digital Content and Social Media Specialist
Nina Sinnott, Communications Director