Mission Minded for Villa Duchesne School of the Sacred Heart

St. Louis, MO USA
Grades PS-6, Coed Day
Grades 7-12, Girls Day

SAMPLE JUDGES' COMMENTS
When I first looked at this logo I overanalyzed it. Is the placement of the Sacred Heart mark relative to the tower structure arbitrary? Is the use of overlapping color too busy for a mark? I looked again with a more holistic eye and mind. From typography to hierarchy to color to shape, it works flawlessly as a quick take and beautifully as a more complex "illustration." This logo's multi-level functionality does the heavy lifting a good logo should do, all the while looking effortless and welcoming.

TEAM
Stephanie Swain, Mission Minded, Senior Strategist
Sarah Moore, Mission Minded, Partner & Director of Brand Strategy
Sara Buettmann, Mission Minded, Art Director
Rod Lemaire, Mission Minded, Creative Director
Sarah Hubbard, Mission Minded, Strategist

United Nations International School of Hanoi

Hanoi Vietnam
Grades PK-12, Coed Day 

SAMPLE JUDGES' COMMENTS
By cleverly cropping and incorporating Hanoi's landmarks, and by using color, which pays tribute to the school's divisions, this logo tells a multi-faceted story. I particularly like the shapes created in between the numerals — they work nicely with the lines and curves of the landmark illustrations. These same shapes also create wonderful windows through which we see background information when the logo is layered over an image.

TEAM
Nishel Turpin
Quyen Nguyen
Trung Tran

Metric Marketing for Strathcona-Tweedsmuir School

Okotoks, Alberta Canada
K-12, Coed Day 

SAMPLE JUDGES' COMMENTS
This logo clearly celebrates the school’s 50th anniversary while combining the school's initials. I especially like how it's used on the school swag and pennant. The design also works well in variations (e.g., reversed out or with the years at the bottom).

This 50th Year mark is a nice surprise. It's clean and contains the right amount of iconography, but what I appreciate most is the modern design and that it looks to the future.

TEAM
Lara Unsworth, Strathcona-Tweedsmuir School
Melanie Hampson, Strathcona-Tweedsmuir School
Lindsay Wright, Metric Marketing
Tyler Persaud, Metric Marketing