McCallie School

Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
Highly original approach using 4 students' real stories from quarantine, skillfully produced, as a fun, well-paced and watchable video, with great content including remote learning, personal reflection and what they missed about the school. I also loved the use of the school branding integrated into the boys' lives. Well done!An honest look at the highs and lows of quarantine - love schools that have the confidence to let their students speak.

This made me smile from the very beginning. Seeing how the students are coping with their remote schooling in videos they shot themselves was engaging and enlightening. I also got a great impression of the school's branding, as a result.

TEAM
Brandan Roberts, Director of Video
Deanna Luna, Director of Digital Marketing and Photography
Rebecca Russell, Digital Communication and Social Media Specialist

Calvert School

Baltimore, MD USA
Grades K-8, Coed Day

SAMPLE JUDGES' COMMENTS
A clearly communicated and fun, feel-good video, welcoming and warm incorporating Mighty Bee. I especially enjoyed the opening scene as it draws you in and reassures the audience that not everything has changed.

Fun use of a mascot to help the students learn what on-campus life would be like at Calvert during the pandemic.

TEAM
Amy Vu, Marketing & Communications Manager
Katie Macsherry, School Nurse

Truth Tree Consulting for Oak Knoll School of the Holy Child

Summit, NJ USA
Grades PK-12, Coed Day

SAMPLE JUDGES' COMMENTS
This entry demonstrated high originality and innovation in COVID times through the use of digital advertising, responding quickly with the right content and method for the target market, as needs changed. Well done on the excellent campaign results!

TEAM
Trevor Waddington, Principal, Truth Tree Consulting
Meghan Hodgin, Director of Marketing and Communications