Category No. 26: COVID-19 Enrollment

 

Onion TV for
St Joseph’s Nudgee College

Brisbane, Australia
Years 5-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
This video made me smile the entire time, and I didn't want to stop watching. How creative and engaging. I love the design decisions to make the student actor a part of the still images and the video's components. Such an engaging and fun video and script. Even the jokes hit home. Love it!

TEAM
Tara Shipperley, Director, Development and Communication
Nick Piper, Director, Creator
Erina Hitchings, Alumni and Community Manager
Raoul Carmody, Technical Production and Events Manager


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Sage Hill School

Newport Coast, CA USA
Grades 9-12, Coed Day

SAMPLE JUDGES' COMMENTS
I am inspired by Sage Hill’s success at utilizing the latest in digital media (Virtual Reality, Tik Tok style videos) to capture the hearts and minds of prospective students. The virtual reality goggles were only the tip of the iceberg! Sage Hill’s back-to-school visual identity capitalized on the “known/safe place” of young people, while capably marketing the school to decision-makers. Well done — I know I’ll be checking out that Spotify playlist again!

TEAM
Torrey Olins, Sage Hill School - Director of Communications and Marketing
Elaine Mijalis-Kahn, Sage Hill School - Director of Admisson and Financial Aid
Analise Kalpakoff, GearShift Advertising - Account Executive
Lindsay Fajardo


Holderness School

Holderness, NH USA
Grades 9-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
I love how Holderness chose the students to tell their story — not the marketing story — but their own experiences, in their own words. This really showcased the “community” theme that was apparent across all testimonials. The design of the ”Acceptance” web page is really user-friendly and clean. The virtual aerial tour video with beautiful background music was simple but really lends itself to focussing wholeheartedly on the imagery, rather than also listening to a voiceover. Well done!

Student profiles are well-done and are a great way to get to know the community.

TEAM
Thea Dodds, Digital Marketing Strategist
Greg Kwasnik, Associate Director of Communications & Marketing
Max Paro, Communications Intern
Andrew Herring, Director of Strategic Marketing & Communications