Tie for Gold

Berkhamsted Schools Group

Hertforshire, UK
Nursery to Sixth Form, Coed Boarding and Day 

SAMPLE JUDGES' COMMENTS
The video is elevated and sends a strong message of putting COVID in the historical context of challenges in society and the school history. The music, direction, and student statements are powerful and send a united message of togetherness. The weight of the pandemic and lessons learned were told in a way that brought a serious yet inspirational tone.

We've seen in marketing the power of videos to connect, elicit emotion, and persuade. This video does all three. COVID-19's disruption to "normalcy" required schools to pivot. This pivot required effective communications that reassured families, reaffirmed the school's commitment, and inspired families to support their school. This video was unique in that its intention was to give hope, show that this time was not "wasted," and highlight key lessons learned.

TEAM
Pupils of Berkhamsted, Berkhamsted Schools Group
Dominic Curtis, Berkhamsted Schools Group, Director of Drama
Miles Latham, Affixxius Films

Tie for Gold

Westminster Christian Academy

St. Louis, MO USA
Grades 7-12 Coed Day

SAMPLE JUDGES' COMMENTS
It's amazing what you can accomplish with just one student. This video uses humor and graphics to communicate important COVID safety protocols. Its uniqueness probably kept parents and students watching, which is what makes it effective.

The video did a wonderful job of taking complicated COVID protocols into something manageable and personal. The student acting and the voiceovers and music make the instructions easy to follow and also less scary and harsh. Good appeal to all community members.

TEAM
Mike Rohlfing, Director of Marketing & Communications
Sam Parker Stillman, Class of 2021
Ron Klemm, Alumni Parent

Delbarton School

Morristown, NJ USA
Grades 7-12, Boys Day

SAMPLE JUDGES' COMMENTS
A persuasive and engaging video showcasing the school's character and reaffirming the school's value now and in the future.

TEAM
David Donovan, Delbarton School Dean of Admissions & Director of Financial Aid
Jessica Fiddes, Delbarton School Director of Marketing & Communications
Jared Lowy, Delbarton School, Associate Director of Marketing & Communications
Fr. Michael Tidd, Delbarton School, Headmaster

Germantown Friends School

Philadelphia, PA USA
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
I LOVED this video! The music was upbeat, informal, and fun and the narration by a student was engaging. The outtakes were silly (in a good way) and the sound effects also enhanced the overall feel of the video. The direction took a tired and monotonous message and turned into something that is not only informative but entertaining as well.

TEAM
Scott Foley, Digital Content Specialist