Holderness School

Holderness, NH USA
Grades 9-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Education framed as learning how to truly be with yourself. This is a remarkable video on a remarkable school project. It teaches us that sometimes the most out of the box ideas requires a return to nature and a return to who we really are. Inspiring.

A gritty, real, and well-filmed dive into something most schools cannot compare to.

TEAM
Jake Norton '92
Josh Povec '94
Holderness School Communications Team

Eastern Christian School

North Haledon, NJ USA
Grades PS-12, Coed Day

SAMPLE JUDGES' COMMENTS
It's so good to see a school show some personality. By engaging the community with this concept, ECS really got conversation going, as well as brought an avalanche of traffic to the website. Innovation is something that's hard to do, and this project was different, smart, funny, and effective.

This project was a risk but one that seems to have paid off, mainly because it was brilliantly executed. The combination of graphics, smart texts and innovative roll out made it a perfect way to grab attention. I loved this project.

TEAM
Rudi Gesch, Director of Marketing & Communications
Justin Van Dyke, Vistual C

Tie for Bronze

Alice Smith School

Kuala Lumpur, Malaysia
Grades PK-12, Coed Day 

SAMPLE JUDGES' COMMENTS
The best thing about this project is the way in which it begins with a focus on what a family wants and who it is. I love this attempt to customise the experience of the school. In a year in which many schools were closed, this feels like a personalised visit for every family.

In a world where personalization matters, this concept isn't just smart, it resonates with the next generation of prospective families. Where this approach shines is in the displaying of what the viewer wants to know about the school, not what the school wants the viewer to know. Really smart. -----side note: glad to see this happening in schools. We did this concept as a hardback viewbook, custom made for each prospect in 2009. GREAT STUFF.

TEAM
Andrea Grassby, Director of Marketing and Admissions
Karen Wong, Marketing and Communications Manager
Rebecca Arulsamy, Admissions Manager
Agnes Chang, Admissions Manager

Tie for Bronze

Riverdale Country School

Bronx, NY USA
Grades PK -12, Coed Day 

SAMPLE JUDGES' COMMENTS
Lovely to see a school pay attention to its most important resource: human capital. This is a great piece, and every school should add a compelling story like this to the hiring/faculty section of their websites.

Teachers are a big reason parents choose a school. They hit on just about every pain and pleasure point surrounding the valution process for parents when it comes to teachers. And Riverdale obviously has great ones!

TEAM
Michael Flanagan, Visual Designer
Brian Mihok, Videographer
Lila Locksley, Communications Director