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Snowy Mountains Grammar School

Jindabyne Australia
Grades K-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Wonder Wombat is a wonderful execution of a social media campaign. It's clever, engaging, memorable, and totally unique. Kudos to Wonder Wombat and his friends at Snowy Mountains Grammar School!

Kudos to this school for taking an element designed for a decorative purpose at the school and converting him into an advertising icon. A wonderfully creative idea that simply works and would appeal to both adults and young children.

Super cute and appropriately targeted for little ones entering kindergarten. Nice photos, too.

TEAM
Mike Shankster, Artwork and Concept
Sarah Elliott, Story Copywriting and Social Media Graphics
Brooke Darlington, Marketing Manager
With support from:
Heidi Shevtsoff, Head of Junior School
Rosheen Nikora, Kindergarten Teacher
Jennifer Thompson, Head of Middle and Senior School
David Griffiths, Business Manager

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Tie for Silver

ABA Oman International School

Muscat Sultanate of Oman
Grades K-12, Coed Day 

SAMPLE JUDGES' COMMENTS
This looks like a very high-budget project so it's beautiful. I particularly appreciated the various constituent voices through the IG campaign, and the Day 1 post did a nice job of capturing the excitement of moving to a new campus.

TEAM
Merrin James, Communications Director, ABA Oman International School
Sanjana Nadakumar, Communications Coordinator (ABA Alumni)
Mark Schreurs, Vortex Oman (ABA Alumni) 

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Tie for Silver

Children’s Community School

Los Angles, CA USA
Grades K-6, Coed Day

SAMPLE JUDGES' COMMENTS
I LOVE this so much. The writing really highlighted that the school KNOWS these kids. The message I got is that, if you send your child to school here, they are so much more than a number. Completely showed the individuality and personality of each child.

While this is a pretty typical IG campaign for graduates—we do it at my school—the voice used in the captions really sets the campaign apart and makes you feel like a 'real person' who knows the students is writing them. Love that they are speaking to the receiving school at the end.

TEAM
Kalea Dunkleman, Children's Community School, Associate Director of Communications, Marketing, & Donor Relations

Alice Smith School

Kuala Lumpur Malaysia
Ages 3-18, Coed Day 

SAMPLE JUDGES' COMMENTS
I think that this is great! I love the kids asking the interview questions.

This was a well-done series of short videos, which took a common idea of young kids asking the new head a series of questions and framed it very nicely with the school's branding.

TEAM
Alice Smith School