Category No. 24: Out of the Box Concept
Zehno for The Ellis School
Pittsburgh, PA USA
PK-12, Girls Day
SAMPLE JUDGES' COMMENTS
How can you not be impressed by these extraordinary young ladies? I was immediately drawn in as a parent and wanted to hear and see all the students tell their stories. The fact that this was a multifaceted marketing campaign is all the more impressive. Kudos for the brilliant execution!
Well thought out strategy, beautifully executed, and impressive results! All around, well done!
TEAM
Kathy Cain, Zehno, Creative Director
Lauren Sanders, Zehno, Art Director
Shane Shanks, Zehno, Editorial Manager
Gene Smirnov, Videographer
Margie and the Moon, Illustrator
Megan Youngblood, Editorial Manager
Mary Sullivan, Production Manager
McCallie School
Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day
SAMPLE JUDGES' COMMENTS
After seeing this dynamic, intriguing video, what boy wouldn't want to know more about McCallie? This school always does a fantastic job of putting students at the forefront of their storytelling. And, their videos are always high-quality and thoroughly engaging. This is no exception — and a winner for me!
Congratulations on putting the students' voices front and center! The content was relevant and poignant. The execution was perfect.
TEAM
Brandan Roberts, McCallie School
Fort Worth Country Day
Fort Worth, TX USA
Grades JK-12, Coed Day
SAMPLE JUDGES' COMMENTS
What a fun, inventive way to ignite school spirit. And these visually appealing bits of branding are easy to share, broadening their reach. Just goes to show that a true content strategy goes beyond just a website and social media — kudos, FWCD.
TEAM
Shannon Allen, Fort Worth Country Day, Communications Manager
Reggie Johnson, Fort Worth Country Day, Digital Media and Content Manager
Lisa Koger, Fort Worth Country Day, Graphic Design Manager