Category No. 22: Logo
Phillips Academy
Andover, MA USA
Grades 9-PG, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
This logo stood out for me from the beginning. It is simple, bright and vibrant. It's immediately apparent what it stands for. The sun's rays even look like open book pages to me. I like the very clean and modern font with the slight serif italicized "at" to give it some character. Logo elements, including use of color, are well proportioned. Nice work!
Centered, well-proportioned, friendly but also elegant, legibile, versatile, simple — this logo does a lot with very little. It's harder than it looks!
Inviting combination of colors and graphics that make a memorable visual impact.
TEAM
Anne Marino, Senior Graphic Designer
Square Spot Design for Marvelwood School
Kent, CT USA
Grades9-12, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
Very clean and simple logo. Traditional use of shield and bell, but the clean lines, one color and simple block font make it modern.
The shield graphic with the iconic bell provides a strong sense of the school's brand in a clean and simple way.
TEAM
Lisa Leidy, Square Spot Design, Agency Principal (Strategy)
Kallie Hadley, Square Spot Design, Agency Principal (Design)
Maureen Smith, Marvelwood School, Director of Admission and Financial Aid
Yattalunga Valley Christian School
New South Wales, Australia
K-2, Students on the Autism Spectrum, Coed Day
SAMPLE JUDGES' COMMENTS
This logo is simple, so unique, and very powerful. The graphic is just lines — but feels like a person (a child actually), a waterfall, hands reaching up .... so much is portrayed in this logo graphic. The logo is meaningful and beautiful.
TEAM
Brendan Wood, Marketing Manager
Sarah O'Bryan, Creative Director, Lasso Creative