Category No. 21: Social Media Campaign 2023
Crane + Peters for
Charlotte Preparatory School
Charlotte, NC USA
Grades PK-8, Coed Day
SAMPLE JUDGES' COMMENTS
Creative campaign for rewriting independent school education. It shows this school really knows its audience.
This strategic campaign caught my eye right away with its impactful (yet simple) graphics and messaging. My school shares CP's challenges and I applaud this novel approach to defining their narrative.
What a fun campaign. I like the play on rewriting the image text and rewriting education.
TEAM
Shelly Peters
Leslie Batty
Lisa Eckert
Springside Chestnut Hill Academy
Philadelphia, PA USA
Grades Pre-School-12, Coed Day
SAMPLE JUDGES' COMMENTS
Incredibly well thought-out and executed giving campaign from start to finish. Highlights for me were the 1196 Reasons, (HU)Man on the Street video updates, the always fun "Love Actually" recreation, and LinkedIn posts! LinkedIn is such an underused tool!
It's obvious that you put a lot of effort into this campaign from the lead-up and introduction, to the day-to-day updates, to the follow-up. You can tell that you have a lot of fun at this school through this campaign. Congratulations on a successful fundraising campaign!
TEAM
Julia MacMullan, Laura Richards, Laura Cortes, Springside Chestnut Hill Academy MarComms Team
Brooke Mattingly, Springside Chestnut Hill Academy, Assistant Director of Development & Director of The SCH Fund
Marin Academy
San Rafael, CA USA
Grades 9-12, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
Beautiful videography combined with authentic voices make this an outstanding arts-focused campaign. There's some really powerful visual storytelling here.
The videos definitely have the most impact, but the imagery is all magic.
TEAM
Justine Clifford
Melissa Neal
Julie Helmbrecht
