2018 BIGGEST RISK WINNERS
Category No. 28: Out-of-the-Box Concept
AFFIXXIUS FILMS FOR CHRIST SCHOOL
Asheville, NC USA
Grades 8-12, Boys Boarding and Day
SAMPLE JUDGES' COMMENTS
I LOVE THIS VIDEO!!!!! BRAVO! So great to see originality among the sea of boring and similar school videos! Great story, idea, acting, music, message.
Outstanding! This clever video does an amazing job of introducing all aspects of a Christ School in an energetic, concise and enjoyable experience. What boy wouldn't be excited about Christ School? This video hits the mark.
TEAM
Dave Whayman, Creative Director
Miles Latham, Managing Partner
Taralyn Cox, Brand Consultant
Billy King, Senior Producer
Matthew Sefton, Director of Photography
Pete Black, Post-Production
AFFIXXIUS FILMS FOR RUGBY SCHOOL
Rugby, Warwickshire, England
Ages 13-18, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
This video is so well polished and produced, it reflects the high quality experience students should expect at Rugby School. As a parent, I was immediately drawn in.
It's a great campaign theme line. Whole Person. Whole Point. The execution is original.
TEAM
Dave Whayman, Creative Director
Miles Latham, Managing Partner
Taralyn Cox, Brand Consultant
Billy King, Senior Producer
Matthew Sefton, Director of Photography
Pete Black, Post-Production
FIREBRAND FOR EDUCATION FOR ST. GEORGE’S SCHOOL OF MONTREAL
Montreal, ON Canada
Grades K-11, Coed Day
SAMPLE JUDGES' COMMENTS
Super creative, engaging, deeply authentic. Terrific work!!!!!
I liked how this concept took off. The interplay of the pieces, how they were designed and how they were used were very appealing and attractive. I also liked how the community was engaged in the campaign.
TEAM
Tiffany Hendryx, Writer/Creative Director
Jessica Huddy, Designer