Category No. 28: Out-of-the-Box Concept

AFFIXXIUS FILMS FOR CHRIST SCHOOL

Asheville, NC USA
Grades 8-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS

I LOVE THIS VIDEO!!!!! BRAVO! So great to see originality among the sea of boring and similar school videos! Great story, idea, acting, music, message.

Outstanding! This clever video does an amazing job of introducing all aspects of a Christ School in an energetic, concise and enjoyable experience. What boy wouldn't be excited about Christ School? This video hits the mark.

TEAM

Dave Whayman, Creative Director

Miles Latham, Managing Partner

Taralyn Cox, Brand Consultant

Billy King, Senior Producer

Matthew Sefton, Director of Photography

Pete Black, Post-Production

AFFIXXIUS FILMS FOR RUGBY SCHOOL

Rugby, Warwickshire, England
Ages 13-18, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS

This video is so well polished and produced, it reflects the high quality experience students should expect at Rugby School. As a parent, I was immediately drawn in.

It's a great campaign theme line. Whole Person. Whole Point. The execution is original.

TEAM

Dave Whayman, Creative Director

Miles Latham, Managing Partner

Taralyn Cox, Brand Consultant

Billy King, Senior Producer

Matthew Sefton, Director of Photography

Pete Black, Post-Production

FIREBRAND FOR EDUCATION FOR ST. GEORGE’S SCHOOL OF MONTREAL

Montreal, ON Canada
Grades K-11, Coed Day

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SAMPLE JUDGES' COMMENTS

Super creative, engaging, deeply authentic. Terrific work!!!!!

I liked how this concept took off. The interplay of the pieces, how they were designed and how they were used were very appealing and attractive. I also liked how the community was engaged in the campaign.

TEAM

Tiffany Hendryx, Writer/Creative Director

Jessica Huddy, Designer