Category No. 19: Graphic Identity Redesign 2022

BEFORE

AFTER

North Star Marketing for Bradford Christian Academy

Haverhill, MA USA
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
What a transformation! The new branding was beautifully executed, creating a contemporary look that is still sophisticated with traditional appeal.

You really up-leveled your graphic identity and infused it with meaning—congrats!

TEAM
Kyle Smith, North Star Marketing
Sarah Sams, North Star Marketing
Tyler Olson, North Star Marketing
Laura Eisenga, North Star Marketing
Victoria Kennedy, Bradford Christian Academy

BEFORE

AFTER

Learn more here

SILVER

Phillips Academy

Andover, MA USA
Grades 9-PG, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Phillips Academy struck a very difficult-to-achieve balance between modernizing its logo while also acknowledging the Academy's history and traditions. The rollout via direct mail and digital campaign further demonstrated a very thoughtful and well-executed approach.

The simplicity of the logo and colors makes this campaign stand out. Well Done!

This has a nice blend of pop but with style. Very nicely done!

TEAM
Anne Marino, Phillips Academy, Senior Graphic Designer
Amy Dattilo, Associate Director of Advancement Communications
Matthew Bellico, Director of Advancement Communications

BEFORE

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AFTER

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BRONZE

Tie for Bronze

Harbor Day School

Corona del Mar, CA USA
Grades K-8, Coed Day

SAMPLE JUDGES' COMMENTS
A significant improvement over the former logo!

This new take on your athletic graphic identity exudes confidence!

TEAM
Noelle Becker, Harbor Day School, Director of Communications
Michael Glica, Proof Design Studios, Principal
Michael Coleman, Harbor Day School, Director of Facilities and Athletics