Category No. 16: Graphic Identity Redesign 2023

 

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After

The Archer School for Girls

Los Angeles, CA USA
Grades 6-12, Girls Day

SAMPLE JUDGES' COMMENTS
A very complete identity and the incorporation of the supporting design element were executed on an elevated scale. It reflects a deep understanding of the school's ethos and history, ensuring that the new identity aligns with its foundational values and narratives. The redesign not only respects the institution's legacy but also positions it effectively for future growth and recognition.

Many lovely elements of this redesign package! The hand drawings were very charming and the color palette was exceptional.

TEAM
The Archer School for Girls
Rachael Uriarte,
Director of Communications and Strategic Marketing
Amanda Ryvkin,
Associate Manager of Communications and Strategic Marketing
Sarah Rafiqi,
Communications and Strategic Marketing Coordinator

Design Bridge and Partners
Ross Clugston
Veta Bates
Marlee Bruning
Lily Thaler
Alexa McPeak
Bridget Ashley
Amy Shih


Before


After

Interactive Schools for
The Field School

Washington, DC USA
Grades 6-12, Coed Day

SAMPLE JUDGES' COMMENTS
Compelling, unique, and memorable. The visualization of the graphic element as part of a larger graphic is very creative. I appreciated seeing the icon and logo translated into different elements, making it a true graphic identity redesign.

Compelling visuals, it was successful in being able to clearly express the brand with the minimum amount of copy.

TEAM


Before


After

Open

Tie for Bronze

Benchmark School

Media, PA USA
Grades 1-8, Coed Day

SAMPLE JUDGES' COMMENTS
This was very enjoyable to peruse and had some very well-done elements. The debossed seedling — perfection!

Nicely executed improvement on the old logo.

TEAM
Alyce Callison
Jason Kernevich
Anna Williams


Before


After

Tie for Bronze

Kilter for
The Webb Schools

Claremont, CA USA
Grades 9-12, Coed Day and Boarding

SAMPLE JUDGES' COMMENTS
Delightful! The originality of this package was just a delight. So much fun, great design, color, and impact. Bravo! Jaw-dropping and beautiful!

TEAM
Joseph Prichard,
Kilter, Creative Direction, Copywriting
Armando Martínez-Celis,
Kilter, Graphic Design
Tracy Thanh Tran,
Kilter, Web Design
Mitch Frey,
Mitch Frey Illustration, Illustration
Darren Duterte,
Kilter, Motion Graphics
Soo Kim,
Kilter, Illustration
Jessica First, Kilter, Strategy
Joe Woodward, The Webb Schools, Director of Strategic Communications
Taylor Stockdale,
The Webb Schools, Head of Schools