Category No. 16: Graphic Identity Redesign 2023
Before
After
The Archer School for Girls
Los Angeles, CA USA
Grades 6-12, Girls Day
SAMPLE JUDGES' COMMENTS
A very complete identity and the incorporation of the supporting design element were executed on an elevated scale. It reflects a deep understanding of the school's ethos and history, ensuring that the new identity aligns with its foundational values and narratives. The redesign not only respects the institution's legacy but also positions it effectively for future growth and recognition.
Many lovely elements of this redesign package! The hand drawings were very charming and the color palette was exceptional.
TEAM
The Archer School for Girls
Rachael Uriarte, Director of Communications and Strategic Marketing
Amanda Ryvkin, Associate Manager of Communications and Strategic Marketing
Sarah Rafiqi, Communications and Strategic Marketing Coordinator
Design Bridge and Partners
Ross Clugston
Veta Bates
Marlee Bruning
Lily Thaler
Alexa McPeak
Bridget Ashley
Amy Shih
Before
After
Interactive Schools for
The Field School
Washington, DC USA
Grades 6-12, Coed Day
SAMPLE JUDGES' COMMENTS
Compelling, unique, and memorable. The visualization of the graphic element as part of a larger graphic is very creative. I appreciated seeing the icon and logo translated into different elements, making it a true graphic identity redesign.
Compelling visuals, it was successful in being able to clearly express the brand with the minimum amount of copy.
TEAM
Before
After
Tie for Bronze
Benchmark School
Media, PA USA
Grades 1-8, Coed Day
SAMPLE JUDGES' COMMENTS
This was very enjoyable to peruse and had some very well-done elements. The debossed seedling — perfection!
Nicely executed improvement on the old logo.
TEAM
Alyce Callison
Jason Kernevich
Anna Williams
Before
After
Tie for Bronze
Kilter for
The Webb Schools
Claremont, CA USA
Grades 9-12, Coed Day and Boarding
SAMPLE JUDGES' COMMENTS
Delightful! The originality of this package was just a delight. So much fun, great design, color, and impact. Bravo! Jaw-dropping and beautiful!
TEAM
Joseph Prichard, Kilter, Creative Direction, Copywriting
Armando Martínez-Celis, Kilter, Graphic Design
Tracy Thanh Tran, Kilter, Web Design
Mitch Frey, Mitch Frey Illustration, Illustration
Darren Duterte, Kilter, Motion Graphics
Soo Kim, Kilter, Illustration
Jessica First, Kilter, Strategy
Joe Woodward, The Webb Schools, Director of Strategic Communications
Taylor Stockdale, The Webb Schools, Head of Schools