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Nanjing International School

Nanjing China
Grades PK-12, Coed Day 

SAMPLE JUDGES' COMMENTS
This was a great example of best practices. It not only included an amazing visual presentation but also truly presented clear benefits and engaging content about the school on the home page. The execution was well done with the use of video (very important for target parent audiences) as well as key CTAs (calls to action) within the navigation for Apply and Visit. Well done!

Nanjing created a very thoughtfully designed site that succeeds in both being clear and consistent with its mission and messaging while also inviting curiosity and exploration. The page is artfully constructed in a way that provides the user with just enough information on the surface, with an invitation to learn a bit more through the pop-ups, and then dive deeper into the content by navigating away from the home page to the subpages, if desired. There is abundant creativity between the testimonial videos, horizontal scrolls, and more... AND at the same time, the design and navigation are super clean and smooth. One final note —congratulations to the copywriter for managing to say so much with so few words! It's one of the most difficult goals to accomplish on a home page and they nailed it!

Colorful and inviting, your homepage just makes the user want to explore more. High marks especially for your video testimony carousel. I'm not sure I've seen that before — at least not in the intuitive way you've used it. The animation on scroll functionality gives your site a unique and interactive feel that is becoming more popular, but you're on the leading edge of this functionality. Well done!

TEAM
Kyle Bueschlen, Nanjing International School, Head of Communications and Marketing
Finalsite

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Interactive Schools for
Claires Court

Maidenhead, Berkshire, UK
Grades PreK-12, Coed Day

SAMPLE JUDGES' COMMENTS
Stunning and joyful! From the first click or scroll from the home page, the user is invited to engage their own curiosity and playfulness in discovering the elements that make up a Claires Court education. Love the movement of the words achieve, belong, and thrive and how they are juxtaposed with the images. And that couch! Brilliant!

I really like the way that the theme of "place" was represented on the couch and used to visually pull it through the website. I also appreciated the persuasiveness in the unpacking of the theme. Well done.

Terrific dynamic imagery -- I love the colorful action photos. The metaphor of the couch and "your place" works well for a variety of different student settings and is impactful when paired with the empty couch further down under "Your place awaits." It's an effective metaphor that leads seamlessly into a brilliant call to action. Well done Claires Court!

TEAM
Interactive Schools

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After

The Lovett School

Atlanta, GA USA
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
Maybe my favorite tagline ever: "Live it. Learn it. Lovett." I know this isn't a tagline competition, but the prominence and use of this tagline on the site helped to introduce your culture and approach immediately.

Lovett did a really beautiful job of infusing creativity and a whimsical nature into its design without sacrificing clean navigation and user-friendliness. Absolutely loved the ability to select a question under "Voices of Lovett." So fun and joyful!

Clever tagline and a very clean presentation. It was engaging and I thought very persuasive in the choice of visuals and supporting content. Well done.

TEAM
Justin Abraham
Janie Beck
Gopi Shammas