Category No. 10: Paid Advertising

 

Trinity Anglican School

Queensland, Australia
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
Kudos to Trinity Anglican School for coming up with such a creatively imagined and beautifully constructed way to show what curiosity-in-action looks like for their students. The photography and artwork are stunning, and I love how TAS truly lets a picture say a thousand words without cluttering every available space with text. Excellent attention to every detail, from lining up the hat with the helmet, to the shadows on the floor. All in all, very well conceptualized and executed!

This creative approach taps into every parent’s dream for a successful future for their children. It’s highly aspirational and positions the school’s intent clearly. Great job.

TEAM
Alana Ripepi,
Manager Marketing and Admissions
Keely Burke, Marketing Officer


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Stuart Country Day School

Princeton, NJ USA
Grades K-12, Girls Day

SAMPLE JUDGES' COMMENTS
A stunning and well-thought-out campaign! The consistent headline says it all; I didn't even need or want to read more to understand what this school is all about. The photography is gorgeous and captured the students' expressions so perfectly. I am sure SCDS is incredibly proud of this campaign, as it should be!

TEAM
Monica Vogel,
Art Director, Office of Communications
Hilary Morris, Associate Director of Communications
Christen Jones, Director of Institutional Advancement


Creosote Affects for
Pomfret School

Pomfret Center, CT USA
Grades 9-12, PG, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Excellent photography, powerful script, and professional execution. If I was a student watching this reel, I would be absolutely intrigued and curious about what it would take to be part of it. I also really appreciate that the video gives me a strong sense of who a Pomfret student is — what motivates and drives them, and what it means to be a "learner" at their school. From an execution standpoint, I love that the script/text is made visible on all the slides (not easy to do, I know), and I also appreciate that the speed of the video is quick, which shows their intention to speak to teens. Beautifully done!

TEAM
Garry Dow,
Pomfret School
Jordan Kempain, Pomfret School
Emily Hajjar, Creosote Affects
Devyn Shank, Creosote Affects
Alfred Barnes, Creosote Affects