Category No. 10: Paid Advertising
Interactive Schools for
Monkton Combe
Bath, England UK
Ages 2-18, Coed Day and Boarding
SAMPLE JUDGES' COMMENTS
Everything about this campaign tells the same story in a compelling and magical way, yet is down to earth. Very well done!
Captivating graphics and the tie-in to wayfinding signs is a unique approach.
Incredible photoediting! I also loved the creativity in their campus signage — what a smart, innovative way to expand reach and increase visibility!
TEAM
Simon Noakes, Founder and CEO of Interactive Schools
Tim Weaver, Creative Director of Interactive Schools
Trinity Anglican School
Queensland, Australia
Grades Kindergarten-Year 12, Coed Day
SAMPLE JUDGES' COMMENTS
This is where "keeping it real" meets a very valuable learning experience. Everything screams value.
Fun graphics that catch the eye! Also liked the way the campaign addresses the issue of "too expensive" head-on.
The design of the "inspire the curious" print ads were incredibly creative, very well designed, and engaging with the viewer. The mix of illustration with photography was creative and well done. You see it done often, but not always done with effectiveness. Great job!
TEAM
Alana Ripepi, Manager: Marketing & Admissions
Keely Burke, Marketing Officer
The Independence School
Newark, DE USA
Grades Pre-School-8, Coed Day
SAMPLE JUDGES' COMMENTS
The outcome-focused tagline and value proposition messaging, combined with the cute photos, are very effective.
The "give me independence" slogan was absolutely brilliant. I applaud your copywriters for this effective, creative slogan that was distinctly branded to your school. You know you have a great ad when the ad could only work for your school — and you all knocked it out of the park! I also loved how you all included fast facts within your body copy; the short copy gave me enough details about your school without overinforming. I was also impressed by how you took what could have been a simple print campaign and expanded on it to include digital advertising, a social media campaign, and on-campus signage. Overall, a well-rounded, all-encompassing campaign!
TEAM
Claire Brechter, Director of Marketing & Communications
Michele Harra, Director of Advancement & Enrollment Management
Tracy Tigchelaar, Strategic Marketing Consultant, Finalsite
Kelsh Wilson Design, Design Consultant
Kelli Wilke, Kelli Wilke Photography