White Mountain School

Bethlehem, NH USA
Grades 9-12/PG, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Beautifully designed and written. I was an engaged reader from cover to cover. A good viewbook sparks further curiosity about the school. After reading this piece, I certainly want to learn more about this wonderful school.

Imagine you could magically teleport yourself to a far-away school and stay as long as it took you to really have a good understanding of that school’s culture, ethos, priorities, program, and outcomes. Somehow, The White Mountain School pulled off that magic with this viewbook. Through a perfect balance of philosophy and program, bold claims and “that’s so cool!” examples, they managed to give me an awesome “visit” experience from nine states away. As a mom, triple bonus points for the Essential Skills + Habits.

White Mountain pulls off a difficult feat with this piece — putting a lot of information about its program into a piece that still feels cohesive and allows the reader to walk away with an understanding of what this school offers and why that might be different from the school down the street. There is also a balance of "Independent School" language and colloquialism that conveys both rigor and accessibility. Your child will get an excellent education in an environment where people don't take themselves too seriously, and that's clear in this piece.

TEAM
Allison Letourneau, Associate Head of School for Enrollment Management
Peter Wickman, Director of Admission and Financial Aid
Ashley Willumitis, Associate Director of Admission
Cindy Silver, Admission Office Manager
Lisa Leidy, Agency Principal, Square Spot Design
Kallie Hadley, Agency Principal, Square Spot Design

Dana Hall School

Wellesley, MA USA
Grades 5-12, Girls Boarding and Day 

SAMPLE JUDGES' COMMENTS
I loved how the philosophy and personality embodied in Dana Hall’s bold tagline—intellect without apology—carries through every page, photo, sentence, and example in this viewbook. The copywriting is particularly noteworthy. If Dana Hall were a person, this viewbook speaks with exactly the distinctive voice, tone, and even vocabulary I’d expect her to use (an academic program that’s “demanding, expansive, enthralling—and one hundred percent all girls,” “undefine yourself,” alumnae who are “strong, fierce young women ready to make their mark on the world,” possessing “the ability to think—really think”). No blah blah edu-jargon to be found anywhere!

It starts with a bang ("Intellect without apology") and the bangs continue. Every section starts with forthright, interesting prose directed at independent-minded girls. Though the design isn't especially audacious, the tone taken is, matching the girls they're targeting.

I could tell from the first spread that this was a girls' school — and one for STRONG ones at that. This viewbook combines engaging copy with vignettes from community members and bang-on photography to paint a picture of a place where young women can take control of their learning experience and thrive. It is also intentionally directed toward the prospective student, which can stand out in a stack of viewbooks collected over time. I loved it.

I love that this book speaks directly to the potential student, appealing girls who already know who they are and those who are seeking define themselves. The design and photography establish the school and its students as above average.

TEAM
Angela Brown, Director of Enrollment Management and Marketing
Liza Cohen, Director of Communications
Elizabeth Connelly, Senior Associate Director of Admission/Communications Coordinator
Tom Kates, Principal Photography
Stoltze Design Group, Design
Libretto, Content

Misson Minded for
Curtis School

Los Angeles, CA USA
Grades DK-6, Coed Day

SAMPLE JUDGES' COMMENTS
The content was warm and student-focused. The design is clean and sophisticated yet playful. The use of strong headers, questions and quotes allow a reader to skim and still get a good sense of the community at Curtis.

This bright, welcoming piece allows parents to experience the joy of education through thoughtful copy and photography.

This book feels like what childhood should be—playful, bright and loving.

TEAM
Stephanie Swain, Brand Strategist
Romayne Levee, Brand Strategist
Todd Schulte, Art Director
Rod Lemaire, Creative Director