Brilliance Awards Are Closed. Winners Announced January 2025!
Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.
The 2024 Brilliance Awards judges represent 10 countries! Meet the judges.
Your school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.
Meet the 2024 Brilliance Awards judges who have served our niche industry for five or more years. They are brilliant!
InspirED’s Best Boy, Rob Norman, was recently featured on the premiere of a new segment for [YELLOW CAR] called “Spotlight.”
This video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.
Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.
For a fourth year in a row, Digistorm is the sponsor of the Brilliance Awards.
InspirED School Marketers is honored to name Heights Philadelphia as the beneficiary of the 2024 Brilliance Awards again this year.
When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
There’s something classic about images of fall on campus. There’s a lot to getting the timing right to capture that narrow window when the sparkle of fiery reds and oranges weave into the landscape of pathways, students, and buildings, creating soft, painterly backgrounds.
The 2024 Brilliance Awards are open and now is the time to enter while the Super Saver is on to enjoy $29 entry fees!
High five to the 2024 U.S. Private School MarCom Survey and Report sponsor, Finalsite.
Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Seth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.
We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
I've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
When choosing a private school for their children, parents seek not only a strong academic program, but also dedicated and passionate educators. One of the most effective ways to showcase the exceptional faculty members is through video marketing.
Video marketing plays a crucial role in showcasing private school student achievements, highlighting academic awards, sports accomplishments, performing arts showcases, and community service projects.
When prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.
Are you hiring a professional photographer soon? Based on my decade+ experience photographing on private school campuses across the U.S., I have some tips for making the most of your investment.
Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.
Private schools are increasingly embracing diversity and fostering a global perspective within their educational communities. In the digital age, video marketing provides a valuable tool for showcasing the rich tapestry of cultural experiences within these schools.
In a fit of spring cleaning, you comb through your website and delete seven unnecessary pages from your website, and change the title and URL of another four pages. You feel so productive! Unfortunately, if you deleted or changed the URL of these pages without redirecting them or marking them as permanently deleted in Google, your website could be penalized by Google and create a negative user experience.
InspirED School Marketers shines a spotlight on the brilliant work of private school marketers worldwide with the winners of the 2023 Brilliance Awards.
Photographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
How the drone can create the perfect balance between imagination and information to keep your videos interesting.
SparkCast podcast
With Deb Baum, Senior Director of Communications and Strategic Institutional Marketing, The Bryn Mawr School
With Jan Abernathy, Chief Communications Officer at The Browning School. This is Jan's third year as a Brilliance Awards judge.
With Dr. David Willows, Co-founder and Strategic Director at [YELLOW CAR], and an InspirED Brilliance Awards judge for six years.
with Dr. Carrie Grimes, Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development.
with Chris Pryor, President & Founder, The Gowan Group and Chris Pryor, Founder & Principal, Lead Team Partners
with Lauren Campbell, Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota.
with Dr. Carrie Grimes
Assistant Professor of the Practice, Department of Leadership, Policy, and Organizations
Director, Vanderbilt University, Peabody College, Independent School Leadership Program (M.Ed.)
A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.