Strengthening MarCom in Small Private Schools [Podcast]
Aubrey Bursch
Aubrey Bursch, founder and CEO of Easy School Marketing, is passionate about supporting small private schools to increase enrollment, retention, and revenue by designing and executing marketing strategies that work for them. As the daughter of lifelong educators and a mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives. Aubrey co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders professional development program, and speaks nationwide.
Aubrey Quoted
“I am very passionate about small schools.”
“Often small school administrators don’t have the bandwidth for higher-level strategy and collaboration."
“The teams I work with are open to the idea of doing something different. They just don’t know how.”
“People with growth mindsets do surprisingly well.”
“Set aside time each week to work on higher-level strategies.”
“It makes it so much easier to execute any part of your job if you’re all on the same page.”
“For small schools, there’s often one person loading your social media so they can more easily represent the brand.”
“Most successful small schools use their teachers and staff and they have a main channel or system for how they collect the stories.”
“New families are an incredible resource [for learning about external perceptions].”
“At small schools, heads of school are more involved in marketing.”
“Marketing should be represented at the senior leadership table.”
“MarCom education is key for small school boards.”
What You’ll Learn
About silos in small private schools.
How much budgeting affects silos.
How to get and see the big picture strategy and messaging.
How to recognize if your messaging isn’t working.
How to get your private school’s social media channels to be brand-driven.
How Aubrey helps small private schools make external perceptions match reality.
Why heads of school and board members need to know the brand and their role as brand ambassadors.
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