Chosen because Mission Minded won Gold for their client, San Francisco University High School, in the 2021 Brilliance Awards Printed Fundraising Appeal category. InspirED asked Mission Minded about the project.

Determine How To Motivate Donors

A multi-year planning initiative resulted in an inspired strategic plan for San Francisco University High School (UHS) — one that would transform their school and every student who attended.

And while the plan inspired stakeholders on a rational level, it would fail to evoke the necessary emotion and urgency to move prospective donors to action for this $70 million campaign.

Name the Campaign

Mission Minded worked with UHS to develop a strategy to position the campaign as a catalyst for revitalizing secondary education. This led them to create an inspired campaign theme: Next Level. It was evocative, suggested ascension, and had unlimited potential for visual demonstration.

(Above) Spreads from the UHS capital campaign case statement

Advice for Others

 “If you are embarking on a capital campaign, develop a campaign strategy,” says Romayne Levee, Mission Minded Partner & Director of Education Strategy. “No matter what size and scope, the key is a strategy that articulates the emotion, urgency, and the rationale of your campaign.”

Congratulations, Mission Minded and San Francisco University High School. You are brilliant!

TEAM
Zack Kushner, Mission Minded, Senior Strategist
Carrie Tilmann, Mission Minded, Manager of Education Creative
Romayne Levee, Mission Minded, Partner & Director of Education Strategy
Rod Lemaire, Mission Minded, Partner & Creative Director
Sara Buettmann, Mission Minded, Art Director

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