Joe Monzo of Monzo Media Productions has produced nine videos (and counting) full of brilliant ideas and brain food to help private school marketers learn about video production and how to work with a company that provides those services.

After you read Joe’s comments (below) and view this enlightening video, connect with Joe on LinkedIn to see the others in the series. They’re sure to make you even more brilliant than you already are.

Early in my career, I learned that pre-production and proposal meetings were NOT the same. In fact, they are very different despite the potential overlap.

I learned this the hard way when I made a full pre-production plan that I spent hours on for a rather small project. The prospect then took my plan and said she will be going with someone cheaper. Ouch!

From there I began to understand the value of both parties having effective communications in the sales process.

If you have never worked with a video production company before you will appreciate this video!

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