Mission Minded for
Curtis School

Los Angeles, CA USA
Grades DK-6, Coed Day

SAMPLE JUDGES' COMMENTS
I loved this piece! It not only felt exciting but made me want to keep reading. The design was bright and fun — and the best part, it was totally in line with their branding! Big win in my book!

Wonderful use of color and graphics to tell the story of the new addition to campus. Collaboration is the new currency — love it!

Right away, I noticed the square shape of this piece; I always appreciate it when a project takes subtle steps outside of the conventional box. The pairing of clear language and bold, fun design made it easy to understand the need and the opportunity.

TEAM
Sara Buettmann, Mission Minded, Strategist
Dallas Franklin
Romayne Levee
Josiah Bloemberg

Kent Place School

Summit, NJ USA
Grades PreSchool-12, Girls Day

SAMPLE JUDGES' COMMENTS
The piece stands out for its fun and whimsical design elements. It is a good reminder that even though raising money for our annual funds is serious business, the annual appeals can be fun. Clear language, strong photography, and easy calls-to-action lay a great foundation for success, but even without reading one word of the body text, the overall takeaway is a feeling of joy and hope.

Excellent graphics and visually so intriguing! Super concise messaging keeps you interested and willing to read the entire mailer. I hope the rest of their promotional materials (both print and digital) have a similar look because it's a winner.

TEAM
Kent Place Advancement Team

Stevens Cooperative School

Hoboken, NJ USA
Grades PK-8, Coed Day

SAMPLE JUDGES' COMMENTS
This school had a unique challenge (building their first-ever endowment), which I assume will be quite a culture change, requiring some basic education for donors. The messaging is clear and captivating, with strong, positive language that expertly defines the need and the opportunity. It has a clean visual design and excellent photography. It looks like they made an investment, without going overboard or falling into any gimmicky traps, that signals the importance of the moment for their school.

Great use of copy to tell the story in a clear and concise way. With an endowment being new to their school community, this publication did a great job of explaining what it is and why it's important for the health of their school.

TEAM
Leah Docktor, Director of Marketing and Communications
Dean DeChiaro, Content and Marketing Strategist
Jennifer Galvin, Generation Branding & Communication, Creative Director
Mary Donnelly, Generation Branding & Communication, Project Director
Jill Epstein, Generation Branding & Communication, Production Manager
Colin Jaworski, Generation Branding & Communication, Designer
Zapman Creative Haus and Lara Robby Photography, Photographers