Metric Marketing for Strathcona-Tweedsmuir School

West Okotoks, Alberta Canada
K-12, Coed Day

SAMPLE JUDGES' COMMENTS
YEStories is a very, very compelling concept and extremely well executed. The content is authentic, real, touching, vulnerable, and gritty yet somehow still polished and professional. Beautifully produced and executed. Emotionally intelligent and compelling.

The videos felt very authentic to the student's experience. I appreciated how candid they were and I know that prospective students will, too. Kudos to the students and school for being brave and honest in their storytelling.

TEAM
Lara Unsworth, Strathcona-Tweedsmuir School
Melanie Hampson, Strathcona-Tweedsmuir School
Ewan Nicholson, Photographer/Videographer
Lindsay Wright, Metric Marketing
Dan Yorsh, Metric Marketing
Jimmy Quinones, Metric Marketing
Ever Flores, Metric Marketing
Dinaz Mahudawala, Metric Marketing
Carolina Reyes, Metric Marketing

Toowoomba Anglican School

East Toowoomba, Queensland Australia
Grades K-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
This is a fabulous way to introduce the youngest students to the school's program to help both kids and parents prepare for Kindergarden. The illustration is beautiful and the rhyming verse highlights the value proposition that families expect. Wonderful!

Great idea, well executed. I like the the message of "your child's comfort and confidence matter" that is inherent in this idea and its child-centered execution. Well done.

TEAM
Gemma Wright, Toowoomba Anglican School

Ivanhoe Girls' Grammar School

Ivanhoe, VIC Australia
Early Learning-Grade 12, Girls Day 

SAMPLE JUDGES' COMMENTS
A change in uniform is a big deal and we are brought along on the journey from conception to design to implementation. The videography is outstanding and I appreciated hearing from all voices that participated in the process that this school undertook to revise their uniforms. Brilliant marketing of a potential flash-point issue.

This is a great launch of the new uniforms. It showcases the uniform, gets the community excited to embrace them, and explains the reason behind the change. The videos were engaging—especially the ones voiced by students. The one describing the process was helpful in explaining the why behind the change in uniform

TEAM
Melanie Dow, Director of Communications and Marketing, Ivanhoe Girls’ Grammar School
Sue Peden, Sue Peden Communications
Jacqui Norman, Art Direction and Graphic Design
Jaclyn Gittus, Still Photography
Safari Global, Video Production