[Being a Brilliance Awards judge] is truly one of my favorite ways to give back to our industry, and without giving away my category, I want to share a few observations that got my brain buzzing.

The power of private schools to change lives.

Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.

The 2024 Brilliance Awards judges represent 10 countries! Meet the judges.

Meet the 2024 Brilliance Awards judges who have served our niche industry for five or more years. They are brilliant!

InspirED’s Best Boy, Rob Norman, was recently featured on the premiere of a new segment for [YELLOW CAR] called “Spotlight.”

This video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.

Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.

For a fourth year in a row, Digistorm is the sponsor of the Brilliance Awards.

InspirED School Marketers is honored to name Heights Philadelphia as the beneficiary of the 2024 Brilliance Awards again this year.

There’s something classic about images of fall on campus. There’s a lot to getting the timing right to capture that narrow window when the sparkle of fiery reds and oranges weave into the landscape of pathways, students, and buildings, creating soft, painterly backgrounds.

High five to the 2024 U.S. Private School MarCom Survey and Report sponsor, Finalsite.

Seth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.

When choosing a private school for their children, parents seek not only a strong academic program, but also dedicated and passionate educators. One of the most effective ways to showcase the exceptional faculty members is through video marketing.

Video marketing plays a crucial role in showcasing private school student achievements, highlighting academic awards, sports accomplishments, performing arts showcases, and community service projects.

Are you hiring a professional photographer soon? Based on my decade+ experience photographing on private school campuses across the U.S., I have some tips for making the most of your investment.

Private schools are increasingly embracing diversity and fostering a global perspective within their educational communities. In the digital age, video marketing provides a valuable tool for showcasing the rich tapestry of cultural experiences within these schools. 

In a fit of spring cleaning, you comb through your website and delete seven unnecessary pages from your website, and change the title and URL of another four pages. You feel so productive! Unfortunately, if you deleted or changed the URL of these pages without redirecting them or marking them as permanently deleted in Google, your website could be penalized by Google and create a negative user experience.

How the drone can create the perfect balance between imagination and information to keep your videos interesting.

Create a “slogan” for the enrollment year and plaster it on everything you do for admissions. Make it exciting, interesting, and memorable.

“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?